Helping a Small Animal Shelter's Adoption Posts Reach Beyond Existing Followers
A volunteer-run shelter's adoptable-pet posts were only reaching people who already followed the page, slowing adoptions.
Illustrative exampleFollowers
650 → 3,800
Adoption inquiries/week
3 → 19
Avg. post reach
800 → 9,200
The Challenge
Every adoptable animal needs fresh eyes to find a home quickly, but the shelter's small following meant the same limited audience saw every post, adoption after adoption. Some animals stayed listed for months.
The Approach
A followers and views boost applied specifically to long-stay animals' posts pushed them in front of a wider local audience, while volunteers kept photos and updates current. Several long-term residents were adopted within weeks of their posts gaining reach.
Services Used
“A dog who'd been listed for four months got adopted two weeks after his post finally reached more people than just our regulars.”
Illustrative example, animal welfare nonprofit niche
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