Spotify · Music / Spoken Word · 9 weeks

Finding a Real Audience for a Spoken Word Artist's Recorded Poetry on Spotify

Powerful recorded poetry pieces weren't finding listeners because spoken word has a much smaller discovery pipeline than music.

Illustrative example

Monthly listeners

35 3,900

Top piece streams

200 27,500

Playlist adds

0 4

The Challenge

Spoken word content has far fewer dedicated playlists and algorithmic pathways than music, so a new artist with no listening history had almost no route to being discovered at all, regardless of the work's quality.

The Approach

A streams and monthly-listeners boost applied to the strongest recorded piece gave it enough traction to surface in spoken-word and poetry-adjacent playlists, and short clips shared on Instagram pointed listeners back to the full recordings. Engagement stayed high as reach expanded.

Services Used

Streams Monthly Listeners

“A poetry-focused playlist with real subscribers added one of my pieces, and I heard from listeners in countries I'd never expected to reach.”

Illustrative example, spoken word niche

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