Building a Devlog Following on X for a Solo Indie Game Developer
Regular development updates weren't reaching enough people to build the pre-launch community the game needed.
Illustrative exampleFollowers
340 → 5,900
Avg. post impressions
700 → 31,000
Wishlist clicks/week
4 → 160
The Challenge
Devlog posts and progress GIFs are a proven way to build a launch community, but a small following meant each update reached the same handful of people, never expanding the base ahead of release.
The Approach
A followers and likes boost on the most visually striking devlog posts gave them enough traction to reach players who follow other indie devs, and quote-tweets from adjacent developer accounts extended reach further. Wishlist clicks began appearing consistently after devlog posts.
Services Used
“Other indie devs I admire started replying to my devlog posts, which is exactly the kind of community I couldn't get any traction toward before.”
Illustrative example, indie game development niche
Want results like this on your own account?
Start Your Order on Promotid →